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What happens when you see everything everywhere?

On March 8, 2013   /   Blog   /   Leave a comment

I’ve been musing on a couple of interesting articles today about Google Glass, including How Google Glass Will Revolutionize 9 Industries One of the things I’ve been thinking about is how this plays with the current issue of signal to noise or what Brian Solis calls the

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Are you playing it too safe? Time to be BOLD

On February 8, 2013   /   Blog   /   Leave a comment

There’s a framework I’ve found useful with clients when considering business development options, whether that’s at a strategic level or when developing marketing campaign concepts and messaging. It’s developed by Neil Rackham (author of SPIN selling) and KPMG and is designed to stop client teams slipping into “safe

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What is real insight and how can it help you open doors?

On December 4, 2012   /   Blog   /   Leave a comment

If you want to open doors to new opportunities then you need to generate real insight. But, the question is, “what is real insight?” To me, “real insight” can be described in a couple of ways: Information about your market that helps you make a more targeted approach. Information that develops

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Thought Leadership? Too hard… just push the button!

On November 7, 2012   /   Blog   /   Leave a comment

I recently commented on a status update where one of my connections was complaining that he’d just received a spam from one of LinkedIn’s “Thought Leaders” asking to be followed. One wag quickly added that “If you have to ask to be followed, you probably don’t really have

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B2B Social Media is about “Communities not Contacts”

On November 1, 2012   /   Blog   /   1 Comment

Getting to grips with social media is more about “mind-set” than tools. It’s something that frustrates me when I see the so-called LinkedIn Gurus offering to show you their “secrets” when it’s little more than just how to set up your profile. And, as a dyed-in-the-wool sales person, I’ve

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Engaging the C-suite on Social Media

On October 31, 2012   /   Blog   /   Leave a comment

OK, so you want to engage with CxO’s on LinkedIn and Twitter? Well, I’ve got news for you… most of them simply aren’t there (yet). On a recent LinkedIn post by Richard Branson, Why aren’t more business leaders online?, I read that according to an IBM Study, only 16%

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Social media is not your LinkedIn profile

On October 11, 2012   /   Blog   /   Leave a comment

You’ve probably encountered the LinkedIn Guru before. They’ve been around for some time but over the last 12 months or so they seem to have become more prevalent (which is probably an indication of how important LinkedIn has become). I find this a real shame because I do believe

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What if LinkedIn was more important than Google?

On October 8, 2012   /   Blog   /   Leave a comment

I read something recently that made me really think. It was in Gary Vaynerchuk’s excellent book, The Thank You Economy, where he recounts watching a teenager shopping in Best Buy: I watched a teenager use his Facebook status to request recommendations on a Nintendo Wii game. He got feedback

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Which groups should you join on LinkedIn?

On October 2, 2012   /   Blog, Resources   /   Leave a comment

There is no doubt, from a B2B Marketing and Business Development perspective, LinkedIn is the number one social media platform to engage your target market. And one of the main areas on LinkedIn where you can reach key influencers and decision makers in your target market are Groups. LinkedIn

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What’s the mindset of a LinkedIn user?

On September 27, 2012   /   Blog   /   Leave a comment

LinkedIn has recently published a study of over 6,000 social media users across 12 countries to uncover how B2B marketers can connect to the different mindset people have on professional networks. Econsultancy has an infographic plus a link to download the full study here. There are some interesting findings

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