The first time I heard the term "Live R&D" I thought, "this is something I understand".

I've know many companies who spend hundreds of thousands in designing and perfecting their technology and then realise that it's not what the market wants. Sure, you've got to have the vision and gut feel to get started but, as soon as possible, you need to test the market.

"Everyone really likes it" or "everyone thinks it is a great idea" are two of the most common phrases I hear...often followed by "but we haven't sold any yet".

Why? Well, once you ask someone to put some money down you begin to get real market feedback. It's where the "rubber meets the road", as they say ;-)

Now, this is where our lead generation and sales outsourcing services are the ultimate in "Live R&D" for startups or companies developing new products or services.

We take your product or service and test it in the real market. We develop and refine your value proposition, give you feedback on what the market thinks (and is prepared to pay) as well as providing valuable insights on the competition.

Plus we're developing a sales process for you; one which you can quickly scale up to really acellerate your growth, which is a very important factor if you have a headstart in the market.

Labels: sales, start-ups, strategy