I have a new hero...Doug Spong. He runs Cult Industries, a rapidly expanding global surfwear brand.

I read this article about him at the the weekend, Aussie who has board meetings on the beach

Doug's a millionaire that "wears flip-flops, board shorts and a T-shirt" to work and, last month, he and his fellow executives (all veteran Aussie surfers) "took off for a month's surfing and fishing in the Coral Sea aboard Amnesia, his 110ft converted tugboat."

Now this guy has the right attitude.

What I also enjoyed what his view that his business day is like surfing:

"Some days are so exciting, absolutely thrilling; others are the opposite. It's like a big wave, the ups and downs of this business."

Now that I can certainly relate to. Sales prospecting, lead generation...it's about searching for that opportunity. Somedays you get nothing. Other times you get dumped. You just have to recover and get back out there. But when you get that breakthrough, suddenly all the waiting and kick-backs don't matter.

Anyone who's been in this business will tell you - that's what keeps them going.

Labels: new business development, sales lead generation