It was interesting to read in the latest Profit Track 100 report that, in the wake of the credit crunch, strategic alliances are being seen as a strong route to profitable growth.

With the days of cheap debt behind us, companies are looking at alliances and joint-ventures as alternative strategies for rapid expansion.

There are a number examples in the report, including the Virgin credit card, an alliance between Virgin and Bank of America.

Certainly, strategic alliances are a good way of leveraging growth potential. In the case of the Virgin credit card, it now accounts for 5% of all new credit card business in the UK, just 5 years after it's launch.

As the report high-lights, with M&A transactions significantly down on last year and a third of the list having improved their earnings through acquisitions, "next year's tenth anniversary Profit Track 100 may well have a different complexion"

Labels: business development, funding, strategy