Maybe it was the blog title "If You're an Over 40 Marketing Professional You Must Wake up and Understand the Importance of Twitter" that caught my attention because I've pretty much managed to avoid the phenomenon of twitter so far.

I must admit, I still think of twitter as an inane stream of pointless "tweets" of a "just got my morning paper" style. Who wants to know that?

Well, 4M people apparently.

So, when Salesforce.com announce that they're integrating twitter, it makes me think again.

I can see it in a service or support function, kind of a micro-blogging user group. And for major brands it must be great.

If you're a consultant, coach, trainer or some "guru" then I guess you could use it to get potential clients to follow you. I see a lot of tele-seminar tweets flying about and, to my mind, it fits well with a personality led business.

Getting your thought leadership positioning into 140 characters may be a challenge for many though.

Like other social media platforms, no doubt an MLM element is in there as I can see it's a great medium for recruiting network marketing agents and affiliates. "Just made another Zillion dollars, you must get in on this".

Twitter has certainly got the media's attention and that, more than anything, could be behind Salesforce.com's integration plans.

But, maybe that's just an over 40's perspective :-)

Labels: b2b marketing, social media