Interesting news from Brand Republic that Blueview has acquired digital agency Glass and B2B telemarketing firm Logicall.

It's looks like a logical (no pun intended) move for Blueview since they're building an agency offering "multi-channel customer management" solutions.

I'm particularly interested in the news because, if you read any of the B2B marketing press for the past 12 months, you'd be forgiven for thinking that telemarketing was dead and everything was about "digital".

Telemarketing still remains and effective part of the B2B marketing mix and, as Blueview seems to believe, if it's integrated with other marketing channels it becomes even more effective.

I believe this will be a trend that continues.

Whether that means further integration with the industry or an expansion of multi-channel services from traditional telemarketing agencies, we'll have to see. Or maybe even both.

I know from our side we are running more email marketing (digital) campaigns backed up with telemarketing. Throw in micro-sites built specific to campaigns and you can see how the two disciplines are becoming more integrated.

As I said, it's certainly a trend that will continue.

Labels: b2b telemarketing, digital marketing, email marketing