CHA is a PR agency with a strong heritage in creating campaigns around people and management issues that reach a senior audience within HR. The company was seeking to drive revenue growth by developing new markets that faced similar challenges in generating media coverage that engaged a senior business audience.
What we did
CHA engaged Maine Associates to engage new potential markets through a number of targeted outreach campaigns.
Working in partnership with CHA’s senior management team to create compelling content, Maine Associates validated the positioning and provided valuable insight into the suitability of each market to support the company’s revenue objectives.
Once identified, Maine Associates has supported CHA with market development activity around:
- Ongoing lead nurturing of prospects within the target market
- Email newsletter distribution campaigns
- Event delegate recruitment and promotion
Over a 12 month engagement , through an collaborative process with CHA, Maine Associates delivered against performance targets and helped secure 4 new client wins with ongoing revenue value of £100,000 plus.
By securing new business in a profitable new market segment, CHA has both generated an immediate revenue return and built a strong position for sustainable business growth.
What’s important is building a strong working partnership to achieve success. You need to be actively involved in the process and listen to the feedback that Maine are generating. I have found them to be very good at engaging senior people in our target companies and sustaining long-term relationships. It is that which pays dividends in the long term.