B2B Lead Nurturing
Lead nurturing is all about “multi-touch” marketing to develop relationships over time, nurture prospects and keep them warm until they are sales ready.
These include keep-in-touch campaigns with planned drips at pre-defined time intervals and opportunity based call-backs to maximise your lead generation investment.
Lead-nurturing is ideal for high-value and complex B2B propositions with long sales processes or where qualification is contingent on contract renewals, review cycles or established budget periods.
We can manage a lead nurturing campaign for you or help you set-up and implement your own long-term lead nurturing programme.