The Revenue Canvas
The Revenue Canvas has been developed as a tool for sales and marketing teams, as well as other revenue stakeholders across the business, such as customer service and customer success teams.
Initially created as a diagnostic tool for working with our clients, The Revenue Canvas has been further developed to facilitate sales and marketing teams to get a shared perspective on solving problems and creating new opportunities for revenue growth.
Its aim is to bring together and align different views of revenue onto a single page, using the principals of ‘design thinking’, which is a repeatable problem solving methodology with applications across all business functions.
We have published a free eBook which explains how to use The Revenue Canvas with your own teams.
The Revenue Canvas eBook covers:
- Introduction to The Revenue Canvas
- How to use The Revenue Canvas and session design
- Examples of a basic Revenue Canvas session
- 5 different ways of using The Revenue Canvas
- Common themes and opportunities
Feel free to contact us with your experiences and successes of using The Revenue Canvas with your teams, or if you would like us to run a bespoke workshop, facilitate a session or speak about the Revenue Canvas.
The Revenue Canvas by David Regler is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Based on a work at http://www.maine-associates.co.uk/revenue-canvas/.