It’s usually the last thing anyone wants to think about, but building a robust data asset is a critical element to effective business development initiatives.
In fact we’d go so far as to that that without a solid database your investment in marketing is likely to be wasted.
We build bespoke databases and enhance existing in-house data through a combination of list acquisition and names sourcing techniques. This includes appending job titles, email address, social media profiles as well as agreed firmographics and company attributes.
For strategic targets we conduct telephone based research and profiling to gather market insight and map the decision making unit. This increases the level of engagement through lead generation campaigns and ensures your business is positively positioned with senior decision makers and key influencers.