I recently commented on a status update where one of my connections was complaining that he’d just received a spam from one of LinkedIn’s “Thought Leaders” asking to be followed. One wag quickly added that “If you have to ask to be followed, you probably don’t really have
Read more →Getting to grips with social media is more about “mind-set” than tools. It’s something that frustrates me when I see the so-called LinkedIn Gurus offering to show you their “secrets” when it’s little more than just how to set up your profile. And, as a dyed-in-the-wool sales person, I’ve
Read more →OK, so you want to engage with CxO’s on LinkedIn and Twitter? Well, I’ve got news for you… most of them simply aren’t there (yet). On a recent LinkedIn post by Richard Branson, Why aren’t more business leaders online?, I read that according to an IBM Study, only 16%
Read more →You’ve probably encountered the LinkedIn Guru before. They’ve been around for some time but over the last 12 months or so they seem to have become more prevalent (which is probably an indication of how important LinkedIn has become). I find this a real shame because I do believe
Read more →What if LinkedIn was more important than Google?
I read something recently that made me really think. It was in Gary Vaynerchuk’s excellent book, The Thank You Economy, where he recounts watching a teenager shopping in Best Buy: I watched a teenager use his Facebook status to request recommendations on a Nintendo Wii game. He got feedback
Read more →Which groups should you join on LinkedIn?
There is no doubt, from a B2B Marketing and Business Development perspective, LinkedIn is the number one social media platform to engage your target market. And one of the main areas on LinkedIn where you can reach key influencers and decision makers in your target market are Groups. LinkedIn
Read more →What’s the mindset of a LinkedIn user?
LinkedIn has recently published a study of over 6,000 social media users across 12 countries to uncover how B2B marketers can connect to the different mindset people have on professional networks. Econsultancy has an infographic plus a link to download the full study here. There are some interesting findings
Read more →I couldn’t believe it recently when I saw an email sent out from a group manager on LinkedIn. The message basically said something to the effect of “this group is for people to promote their products/services, so if you’re not posting anything I suggest you leave the group” Aside
Read more →Simple B2B Social Media Strategies
Speaking with business owners it’s very easy to get confused with social media. On the one had “everyone’s doing it” and you’re bombarded by “experts” who are trying to sell you their latest book or training course on how to make millions through social media. On the other
Read more →Time for a sanity check. I’ve seen a few of the long running debates recently ignite again around whether social media has replaced traditional sales (whatever that is). Some would have you think that cold calling and traditional marketing tactics are dead and everything’s all about social media, and
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