In B2B Marketing’s latest benchmarking report Lead Generation & Nurturing, increasing the quality of leads was rated as the most important lead activity for 2012. Closely followed was increasing the quantity of leads and then increasing sales conversions. This report, compiled from 291 interviews with B2B client-side marketers conducted
Read more →With all the focus on social media, it’s easy to forget that many traditional lead generation tactics still deliver a significant ROI. Telemarketing is a great example of this. It may be out of fashion and unloved by consumer markets but telemarketing is still an effective lead generation tactic
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